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Borg Brugghús beer in sleek cans

28. August 2025

Master brewer Árni Long talks about a new packaging for Borg Brewery in an article in Mbl. It was decided to make changes to the bottling line. Previously, certain beers at Borg were sold in 44cl cans but will now be sold in 33cl cans, or so-called sleek cans. This is the same type that people have become accustomed to for soda and caffeinated drinks.

Other news

3. September 2026

Sleek cans out of stock

In recent years, slim cans have become the dominant format in Iceland’s soft drink market. Known as “sleek” cans, they are narrower and taller than the cans that were previously most common and are still used for most beer brands. Recently, however, several Icelandic soft drink brands have attracted attention after reappearing in the traditional can format. These include Appelsín, Kristall and Pepsi Max, all produced by Ölgerðin. Elísabet Austmann of Ölgerðin told mbl.is that the reason for the change is not dissatisfaction with sleek cans, but rather that the company has been unable to secure sufficient quantities from its overseas supplier. “Although all kinds of nostalgia are very much in fashion these days, unfortunately this change has nothing to do with that. Due to limited availability of sleek cans this summer, our suppliers have been unable to keep up with the strong growth in canned sales of our most popular products,” says Elísabet.