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Collab Partners with 66°North

16. July 2026

A new Collab flavour has been launched in collaboration with Icelandic outdoor brand 66°North, which is celebrating its 100th anniversary this year. Inspired by the Icelandic summer and the nostalgia that comes with it, the flavour draws on the late-summer harvest familiar to Icelanders, with notes of rhubarb, redcurrant and blackcurrant. In other words, it’s Icelandic summer in a can – whatever the weather.

The drink is available for a limited time and arrives just in time for road trips around Iceland, camping and outdoor adventures in the weeks leading up to the August Bank Holiday weekend.

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Other news

3. September 2026

Sleek cans out of stock

In recent years, slim cans have become the dominant format in Iceland’s soft drink market. Known as “sleek” cans, they are narrower and taller than the cans that were previously most common and are still used for most beer brands. Recently, however, several Icelandic soft drink brands have attracted attention after reappearing in the traditional can format. These include Appelsín, Kristall and Pepsi Max, all produced by Ölgerðin. Elísabet Austmann of Ölgerðin told mbl.is that the reason for the change is not dissatisfaction with sleek cans, but rather that the company has been unable to secure sufficient quantities from its overseas supplier. “Although all kinds of nostalgia are very much in fashion these days, unfortunately this change has nothing to do with that. Due to limited availability of sleek cans this summer, our suppliers have been unable to keep up with the strong growth in canned sales of our most popular products,” says Elísabet.