8. January 2026 COLLAB Acai and Pomegranate New flavor, new experience! COLLAB Acai and Pomegranate has arrived in stores.
4. December 2025 Brennivín 90th anniversary At the beginning of the year, the 90th anniversary of Icelandic brennivín entering the market was celebrated. In coverage by Morgunblaðið marking this occasion, it was noted that the spirit has ever since held a steady place in the lives of Icelanders—though to varying degrees over different periods—and has had well-known admirers such as the painter Jóhannes Kjarval. In fact, its reputation has long reached beyond Iceland’s borders, and among those who have spoken openly about their admiration for it are two of the best-known rock musicians of our time: Dave Grohl and guitarist Slash.
3. December 2025 BARA. Jól Christmas? Not a Christmas beer — just BARA. Jól! We tried to make a traditional Christmas flavor, but then we remembered: we are BARA or in english JUST. 🤝 Zero sugar, zero carbs, just tropical Christmas vibes with pineapple and coconut flavor. 🍍🥥 BARA.Jól has arrived in very limited quantities in select liquor stores. 🎄 You don’t want to miss this one. 👀