New - ORKA PINKY POP

20. February 2026

A brand-new Orka flavor has arrived in all its glory! Pinky Pop put pink wigs on the map over the past few weeks — and now it’s ready to keep the pink revolution going strong for the foreseeable future.
Long live the pink revolution!

Other news

24. February 2026

L'OR Iceland receives award at JDE Partner Event

Ölgerðin representatives participated in the annual Partner Event JDE together with other partners of the company. The program was both ambitious and diverse, with interesting lectures and informative workshops where market developments, innovations and successful ways of cooperation were discussed. At the event, Móeiður Ása Valsdóttir, Brand Manager of L'OR, presented the event that Ölgerðin held in September, where a strong emphasis was placed on experience, strong brand building and high-quality execution. The presentation attracted well-deserved attention and was very well received by other partners. The success did not wait – we shared the "Dare to Amaze" award for the L'OR event. In addition, Ölgerðin received two impressive nominations: on the one hand as Partner of the Year – Retail and on the other hand as Partner of the Year – Out of Home. These awards are a clear confirmation of our strong and successful cooperation with JDE.