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Ölgerðin selected as Iceland’s Best Brand 2025

20. February 2026

Thank you from all of us! We are extremely happy and proud that Ölgerðin has been chosen as Iceland’s Best Brand 2025. The selection is conducted by Brandr, and this year Ölgerðin stood out in terms of strategic brand management. According to the company, the process is based on an academic and professional approach to brand management, with localization at its core.

Við erum þakklát fyrir þann heiður að hljóta þessi verðlaun og tökum þeim með miklu stolti. Við óskum öðrum verðlaunahöfum og öllum þeim sem voru tilnefnd innilega til hamingju.

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Other news

3. September 2026

Sleek cans out of stock

In recent years, slim cans have become the dominant format in Iceland’s soft drink market. Known as “sleek” cans, they are narrower and taller than the cans that were previously most common and are still used for most beer brands. Recently, however, several Icelandic soft drink brands have attracted attention after reappearing in the traditional can format. These include Appelsín, Kristall and Pepsi Max, all produced by Ölgerðin. Elísabet Austmann of Ölgerðin told mbl.is that the reason for the change is not dissatisfaction with sleek cans, but rather that the company has been unable to secure sufficient quantities from its overseas supplier. “Although all kinds of nostalgia are very much in fashion these days, unfortunately this change has nothing to do with that. Due to limited availability of sleek cans this summer, our suppliers have been unable to keep up with the strong growth in canned sales of our most popular products,” says Elísabet.