We have great ambition in the field of sustainability and are strategically integrating sustainability into our company culture. To achieve the company’s future vision of being customers’ and consumers’ first choice, sustainability must be upheld throughout the value chain.

We intend to be in the lead among Icelandic companies in the field of sustainability. Our goal is to meet the modern needs of our customers and consumers, without limiting the abilities of future generations of meeting their needs. We will achieve the company’s future vision by highlighting four issues: sustainability, growth, digital development and diversity. That way we create value for all of our invested parties and create value for the future.