03. March 2026 Collab collaborates with Grammy-winning artist and global star Laufey Collab proudly presents an exciting new collaboration with Grammy-winning artist and global star Laufey. To celebrate th ...
08. January 2026 COLLAB Acai and Pomegranate New flavor, new experience! COLLAB Acai and Pomegranate has arrived in stores.
07. July 2025 Helvítis Boli X BBQ sauce The Hellish Chef cooked up 666 liters of Bola X with all sorts of ingredients. The result is a really delicious, juicy s ...
26. June 2025 Grab a taste of summer! New sugar-free watermelon-flavored juice has arrived but will only be available while supplies last! 🍉💚
26. February 2026 Our day On March 1st, we celebrate the anniversary of Gull, the only Icelandic beer that has been on the market continuously sin ...
03. March 2025 See you in Ölgerðin on Öskudaginn We at Ölgerðinn welcome all kinds of strange creatures to come and visit on Ash Wednesday and look forward to hearing al ...
24. July 2025 New summer COLLAB A new COLLAB with Dalandan citrus and strawberry flavors has arrived in stores. An exotic and fresh summer flavor that c ...
05. June 2025 Ölgerðin wins Sustainability Award 2025 Ölgerðin Egill Skallagrímsson has received recognition from the Sustainability Axis in 2025. For the second year in a ro ...
15. October 2025 The first taste of Christmas A new variety of Collab has arrived in stores. This version features a fresh mandarin flavor, offering Icelanders a fore ...
16. July 2025 Outstanding Ölgerð in Reitun's UFS sustainability assessment Ölgerðin receives an excellent rating in Reitun's sustainability assessment, as the company has undergone a UFS assessme ...
01. December 2025 Collab in over a thousand stores in Austria The Icelandic functional drink Collab has truly established itself in recent years. Icelanders consume it in large quant ...
20. January 2026 New Egils Djús Sugarfree Mango & Lime We’re welcoming a new flavor to the Djús family! Sugarfree Djús with mango and lime flavor has arrived in stores 🤝 You ...
16. May 2025 Ölgerðin hires two marketing managers Elísabet Austmann and Bergsveinn Guðmundsson have taken on new marketing director positions at Ölgerðinn. Elísabet has t ...
17. September 2025 Kristall+ and P*RN sparkling wine nominated for the World Beverage Innovation Awards 2025 Two Icelandic products nominated for the World Beverage Innovation Awards 2025 Two Icelandic products have been nominat ...
