24. July 2025 New summer COLLAB A new COLLAB with Dalandan citrus and strawberry flavors has arrived in stores. An exotic and fresh summer flavor that comes in limited quantities for Icelandic summer days. So make sure to enjoy it while you can!
24. July 2025 Egils Pilsner's new packaging has attracted attention In a fun interview, brand manager Jóhannes Páll Sigurðarson and designer Finnur Malmquist at ENNEMM tell the story and redesign of Egils Pilsner, one of the oldest beverage brands in Iceland!
18. July 2025 Vaka manages COLLAB Vaka Njálsdóttir has been hired by Ölgerðin as the brand manager for COLLAB. Vaka previously worked at Nova in the marketing department and product development, where she worked on a variety of projects related to marketing, digital development, and product offerings.
16. July 2025 Outstanding Ölgerð in Reitun's UFS sustainability assessment Ölgerðin receives an excellent rating in Reitun's sustainability assessment, as the company has undergone a UFS assessment conducted by Reitun since 2021. Ölgerðin received 86 points out of a possible 100 and falls under category A3 along with five other listed companies on the market.
07. July 2025 Helvítis Boli X BBQ sauce The Hellish Chef cooked up 666 liters of Bola X with all sorts of ingredients. The result is a really delicious, juicy sauce that is available in selected stores until it runs out. Now you can really give yourself Hellish time at the grill this summer!
02. July 2025 Ölgerðin's carbon footprint reduced by 80% Ölgerðin's Sustainability Report for 2024 is now available in Icelandic and English. The report states that the carbon footprint of its own operations in scope 1 and 2 has decreased by 80% since 2016. This marks a major step forward in Ölgerðin's climate action and reflects an ambitious sustainability strategy.
27. June 2025 Charity campaign for Bryndísarhlíð The Knights of Charity are leading a fundraising and awareness campaign for Bryndísarhlíð based on love, compassion and conversation. On June 11, the Knights of Charity charity campaign began, raising funds for Bryndísarhlíð – a facility that would house mental health services for children who are victims of violence.
26. June 2025 Grab a taste of summer! New sugar-free watermelon-flavored juice has arrived but will only be available while supplies last! 🍉💚
05. June 2025 New from Collab in collaboration with Birnir A new special edition of COLLAB, developed in collaboration with musician Birnir, is now in stores – along with his new album: The Doors. We thank Birnir for the fun collaboration and hope that both the drink and the album will be a huge success.
05. June 2025 Ölgerðin wins Sustainability Award 2025 Ölgerðin Egill Skallagrímsson has received recognition from the Sustainability Axis in 2025. For the second year in a row, Ölgerðin scored highest in the category of manufacturing companies in Iceland, and for that, the company's employees are very grateful and proud.
30. April 2025 Kristall+ Caffeine, Vitamin D & Zinc is now on the market! Kristall+ has seen the light of day in all its glory. Lightly carbonated Icelandic rock water, 80mg of caffeine, vitamin D and zinc is something we have all been missing. The drink contains no sugar or sweeteners, making it the purest way to natural activity.
16. May 2025 Ölgerðin hires two marketing managers Elísabet Austmann and Bergsveinn Guðmundsson have taken on new marketing director positions at Ölgerðinn. Elísabet has taken on the position of marketing director for non-alcoholic beverages and Bergsveinn has taken on the position of marketing director for alcoholic beverages.
07. April 2025 New Orka RR in collaboration with Reykjavík Roses Orka RR is produced in collaboration with Reykjavík Roses, a clothing brand founded in 2016 by a group of individuals who share a passion for creativity in many different fields. Since its inception, the brand has grown into something much bigger, or rather, a lifestyle that brings people together.
28. March 2025 New mist with fresh apricot and currant flavor Introducing mist build-up with a new and fresh apricot and currant flavor! At the same time, we introduce an updated look and a new tone that inspires us all to look up. Build up with mist build-up!
04. March 2025 5 nominations for ÍMARK Our marketing efforts continued to flourish last year, as evidenced by the number of nominations for Lúðursinn, the Icelandic advertising awards. In total, Ölgerðinn's brands received five nominations in various categories.
