28. August 2025 Kinnhestur is a new beer from Borg Brewing House Kinnhestur is the name of a new beer from Borg Brugghús. The beer is specially produced for the four-day Njálu Festival ...
16. September 2025 Ölgerðin welcomes two new brand managers We’re thrilled to welcome Helga Kristín and Kristján Helgi to our team of talented brand managers! Helga will be leadin ...
20. January 2026 New Egils Djús Sugarfree Mango & Lime We’re welcoming a new flavor to the Djús family! Sugarfree Djús with mango and lime flavor has arrived in stores 🤝 You ...
01. December 2025 Collab in over a thousand stores in Austria The Icelandic functional drink Collab has truly established itself in recent years. Icelanders consume it in large quant ...
04. December 2025 Brennivín 90th anniversary At the beginning of the year, the 90th anniversary of Icelandic brennivín entering the market was celebrated. In coverag ...
14. November 2025 COLLAB licorice and raspberry COLLAB with festive licorice and raspberry flavor is now in stores
05. February 2026 Not NEW, just ORIGINAL True Pepsi fans can rejoice once again, as the original Pepsi taste is back! The good old flavor everyone loves has retu ...
03. December 2025 Ölgerðin is nominated as the best brand in the corporate market Brandr has announced the nominees for the Best Icelandic Brands 2025, and Ölgerðin is proud to be among those nominated ...
08. January 2026 COLLAB Acai and Pomegranate New flavor, new experience! COLLAB Acai and Pomegranate has arrived in stores.
03. December 2025 BARA. Jól Christmas? Not a Christmas beer — just BARA. Jól! We tried to make a traditional Christmas flavor, but then we remembere ...
04. February 2026 NEW: BARA. Iceberry Iceberg is a new blue flavor you simply have to try 🤝 🪩 Zero sugar ✨ Zero carbs
01. January 2026 Everyone is welcome at Ölgerðin on "Öskudaginn" At Ölgerðin, we warmly welcome all kinds of curious creatures as usual on "Öskudaginn" and look forward to hearing all t ...
17. February 2026 Ísbúð Vesturbæjar Initiates Sale Process It has been decided to put Ísbúð Vesturbæjar up for sale. The company is one of the most recognized and well-established ...
18. July 2025 Vaka manages COLLAB Vaka Njálsdóttir has been hired by Ölgerðin as the brand manager for COLLAB. Vaka previously worked at Nova in the marke ...
20. February 2026 New - ORKA PINKY POP A brand-new Orka flavor has arrived in all its glory! Pinky Pop put pink wigs on the map over the past few weeks — and n ...
